RIN DETERGENT teamed up with 'Jai Gangaajal' to create an empowering music video featuring Priyanka Chopra & re-composed by Salim-Sulaiman in the voice of Sunidhi Chauhan, 'JaiGangaajal RIN Anthem' which celebrates the shine in everyone.
JaiGangajal RIN Anthem written by RIN's creative agency empowers to bring on the shine in every woman.
Priyanka Chopra tweeted the Jai Gangaajal RIN Anthem from her twitter account along with her wishes to the women everywhere on the evening on International Women's Day.
The evening on International Women's Day saw #JaiGangaajalRINanthem trending on 2nd position in India.
Soon, the Jai Gangaajal Rin Anthem became a hit among the twitteraties which started trending on the second number in India on women's day.
"The anthem resonated the essence of the film and became a perfect fit for the film. Both me and the music directors- Salim-Sulaiman loved to work on it and are very proud to have this association," says the director.
Prakash Jha's directorial venture makes a strong statement on women empowerment among other social issues.