December 8, 2010 (Sampurn Wire):Singer and actress Jennifer Lopez has been chosen as the new face of fashion brand LOreal Paris. According to reports in the media, Cyril Chapuy, the worldwide brand president of L'Oreal Paris has issued a statement to confirm JLos involvement with his beauty range. Cyril Chapuy says that the American citizens love Jennifer Lopez not only for her beauty but also for her charismatic attitude, two qualities which he thinks goes best with LOreal Paris. The statement says that Jennifer Lopez will be endorsing the haircare and makeup range of products for Loreal Paris.

Jennifer Lopez will be featured in the print and television advertising campaigns for LOreal Paris from the 25th of January next year. Confirming the news to the media, JLo says that she is proud of her association with the fashion brand because she has been using LOreal Paris products for a long time now and can vouch for the high standards that the brands has always managed to maintain.

LOreal Paris is the second advertising campaign that the singer actress has become involved with in the recent past. It was only as early as this month that Jennifer Lopez announced the launch of the his and hers collections available at the Kohl's Department stores across the United States along with hubby Marc Anthony.

While singing has taken a backseat at the present moment, Jennifer Lopez is concentrating on her advertising campaigns and her stint as judge on the brand new season of reality US television show American Idol.

--Sampurn Wire