Bollywood veteran Paresh Rawal who has earned himself a niche in the industry with his impeccable performances in films that he has done so far, is not a man who often participates in press meets.

But he has been making an exception to promote his recent films. He who delivered a super hit in the name of 'OMG - Oh My God' recently attended the music launch of his forthcoming film 'Table No. 21' which has him in the lead along with Rajeev Khandelwal and Tena Desae.

The film which is slated to release on Jan 4, 2013 is a suspense thriller written and directed by Aditya Datt.

Paresh confessed that the reason he attended the music launch is for the fact that marketing helps films do well. "Marketing has become aggressive today, so if you have to stand in the market, then you have to do it. I would like to promote the film in the electronic and print media, because I believe they are very meaningful," said the actor.