E-commerce platform Myntra.com has signed up Bollywood heartthrob Ranveer Singh.
The actor will endorse the jeanswear brand 'Roadster' from Myntra.com.
Roadster is Myntra's flagship in-house brand that was launched in December of 2012.
Speaking on the association Ranveer said, "I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey."
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