The makers release the trailer and one song of the film back-to-back today. The trailer is already trending on social media platforms.

The horror franchises fourth installment helmed by Vikram Bhatt has taken a completely different marketing route. T-Series and Vishesh Films 'Raaz Reboot' has become a trendsetter at the very early stage of its promotion. The production houses have unveiled the trailer and will launch the first song back-to-back earning plaudits not just for the stunning cinematic experience but also the marketing strategy.

Talking about the franchise, Emraan says, "It's a franchise that has been very close to my heart starting out with Raaz where I started off in the Industry as an assistant director and being part of the successful Raaz 2 and 3.. Raaz 4 takes the horror into a very unpredictable chilling space with getting music back as a key ingredient like it was in Raaz 1.. I can bet the audience won't ever be able to guess what the Raaz is this time around."

The trend-setter film starring Emraan Hashmi, Kriti Kharbanda and Gaurav Arora has been in the buzz since it earlier paved the way for a new promotion strategy when they released the 'Sound of Raaz' even before the trailer had been unveiled. And now with the trailer the curiosity meter of the audience is at an all-time high as they are now eagerly looking forward to the film's release on September 16, 2016.

Gulshan Kumar and Vishesh films present 'Raaz Reboot' in association with Mahesh Bhatt, Mukesh Bhatt and Bhushan Kumar.

Written and directed by Vikram Bhatt, it is co-produced by Vishesh Bhatt while Ajay Kapoor and Sakshi Bhatt are associate producer of the movie

Watch the trailer here.