(Cover) - EN Fashion - Richard Nicolls show at London Fashion Week launched a new perfume line.
The British designer showcased his Spring/Summer 2011 collection at the weekend and sprayed the audience with scent, which the British edition of Elle magazine has revealed to be a new fragrance line called Illuminum.
Illuminum is the brainchild of Michael Boadi, brand creator at luxury fragrance company Boadicea the Victorious, and will feature 16 simplistic fragrances.
Little more has been said of the exclusive new range of womens perfume, other than that it will be sold at the prestigious London department store Harrods. A launch date for Illuminum has not yet been revealed.
The tendency to scent shows has been very popular this season, as designers feel adding a fragrance to a collection helps attain the right atmosphere.
Julien Macdonald used the typically English brand Jo Malone to achieve the aroma of an English country garden at his recent show in London. (C) Cover Media