(Cover) - EN Showbiz - Simon Cowell has reportedly become obsessed with an exotic anti-ageing smoothie.

The pop mogul is on a health kick and has already turned his back on biscuits in favour of fruit and raw vegetables. It's now been claimed that he has become so obsessed with an exotic brand of smoothie, after being hooked on them in Miami, that he's likes them to be made for him wherever he goes.

"He's obsessed with staying healthy and wants to look after himself. The drink is an extension of that.

"It is not cheap to make and involves lots of hard-to-buy fruit which we need to take on the road. But for someone like Simon it is not a big deal if it costs a lot," an insider told UK newspaper The Mirror. "He is also eating lots more salad and raw vegetables and has them cut up in his dressing room to try to avoid the chocolate and biscuits that he used to snack on."

Batches of the exotic drink are made for Simon every day while he is on the road for his talent shows and they include the ingredients lingonberry, acerola berry, choke berry and aronia juice. (C) Cover Media