Bollywood superstar Shah Rukh Khan was recently on a world tour promoting his upcoming film 'Happy New Year' and dancing to the tunes of it at the same time. He recently kicked off the promotions in Indian cities.
When he enthralled the audience at Ahmedabad recently, he confessed that promotions have become a key movie activity. "Promotions are a very essential part of filmmaking these days. So it's not that we sleep walk through promotions, we know which city we are going to and what we are supposed to do. Main dikhta nahi hun shayad, par main hun bahut smart. I might only be sleeping a couple of hours everyday, but I don't forget what I am doing," said SRK flashing his trademark dimpled-smile.
He further adds why according to him promotions have become such an integral part of the movie making business. "In spite of doing everything right, it is essential to promote your film. And the reason is simple. Films are a phenomenon which cannot be reversed. Once you make a film and release it, you cannot change it. Once your audience starts going to the theaters, you have lost all control over your film and that's why before that happens, it is your duty to inform you audience, tell them every possible thing you think they need to know before they watch the film," he stated.
SRK further claims that as a producer of the film too, he wants to keep a transparent information flow for the audiences. "As a producer, I don't want to cheat my audience in any way and that's why I make sure that I am telling them everything in my own capacity so that they can make an informed decision when they decide to watch the film," he assured.
Though SRK has been a part of mainstream cinema, he wants to branch out in regional cinema for the love of it. "I very sincerely feel that regional cinema should be looked at seriously by mainstream producers. There is so much money being invested in Bollywood, that regional cinema tends to get ignored. To make sure that regional cinema also gets its due and better production values, mainstream producers should lend their style of filmmaking to regional cinema. It will not only help in creating better films, but also improve the standards," he concluded.