'Why Cheat India': A hit before release

17th January 2019

High content, tight cost, strong pre-sales ensure early profitability.

Filmmaking in Bollywood seems to have balanced on a highly uneven keel at this point. The audience has scant regard for a star's past reputation and the fate of a film is determined solely by its content. But high content is pointless if produced at abnormal budgets and this is where the forthcoming 'Why Cheat India' scores a six.

The film is busy minting money even before its worldwide release and is perhaps the only one this month to have its math nailed on. Made at a nominal landed cost of 20crores (including prints and advertising), the movie is already in profit thanks to the pre-sale of all its non-theatrical rights. Therefore, the domestic box office collections from January 18th will only add to the existing profits.

From a creative standpoint, the film is keenly awaited by parents and youngsters alike for its novel and bold theme of education crimes.

Said the producers, "Why Cheat India is a solid mix of strong content and sound economics. Moreover, it is releasing on a solo weekend. The film has topical relevance and every child and parent will be able to relate to it. We are confident that it will grow through strong word-of-mouth."

'Why Cheat India' has been produced by Bhushan Kumar's T-Series, Tanuj Garg and Atul Kasbekar's Ellipsis Entertainment and Parveen Hashmi's Emraan Hashmi Films.