Mondelez India Foods Private Limited (formerly Cadbury India Ltd.), today launched a new TVC for their popular chocolate brand Cadbury Perk. The brand has signed up the young and vivacious Bollywood actress Alia Bhatt as its ambassador.

In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk's new ‘Jiyo Lightum Light’ campaign.

The ticklish storyline of the TVC, begins with a shot of Alia enjoying a Perk bar with her girlfriend. The first bite of the chocolate sparks her naughty side and she goes on to play an innocent prank on two men in the vicinity.

Speaking about her experience working on this campaign, Alia said, "I am super excited to be the face of Perk, it's a brand that reflects my own playful personality. When the Mondelez India team told me about the new brand campaign I could not wait to get on-board and as expected, I had a really fun time shooting for the TVC.  Perk is all about enjoying the lighter moments of life and my character in the TVC brings this to life. It was quite refreshing for me to honestly just be myself on the shoot day light hearted and "perky ".