Rubbing salt to the wounds and to the misery of Ajay Devgn Films (ADF), the conflict between ADF and Yash Raj Films (YRF) prolongs as Fair Trade Regulation body Competition Commission of India (CCI) has rejected ADF's objection against YRF.

ADF filed a petition to CCI, alleging that YRF was using its dominant spot to ask exhibitors to dedicate more screens to its own upcoming release, Shah Rukh Khan-starrer 'Jab Tak Hai Jaan', troubling Ajay Devgn's film 'Son of Sardaar'. Both the films are opening on the same day - November 13.

"We are shocked by the rejection of our legitimate case by the CCI. We have approached Appellate Tribunal against the order,” ADF spokesperson discloses.

In case the appeal is redundant once more, ADF has no choice but to abide by it.

"The Commission is prima facie of the opinion that there is no contravention of the provisions of the (Competition) Act in the present case," it said in an order dated November 5.

It was argued by the counsels for the informant that the opposite parties were dominant because the opposite party is a big banner production house and have a big name and have given several blockbuster films too.

"No enterprise can be considered dominant on the basis of big name. Dominance has to be determined as per law on the basis of market share, economic strength and other relevant factors stated under... the Competition Act," the order said.