(Cover) - EN Showbiz - Hugh Hefner says he will marry fiance Crystal Harris because she deserves it.

The 84-year-old magazine publisher recently announced his engagement to the 24-year-old British model. The pair have been dating since November 2008 with Hugh declaring Crystal as his number one girlfriend.

The creative force behind the Playboy brand declares he has decided to marry for the third time as he believes Crystal is worth it.

I think she loves me. She, you know, deserves it, he told British newspaper The Times, before adding; She deserves to be my widow. Yes, definitely.

Hugh has high hopes for his latest union despite being divorced twice. He separated from Mildred Williams in 1959 after a ten-year- marriage, and recently split from former Playmate of the year, Kimberley Conrad.

Hugh confirms he doesnt regret marrying Kimberley but does lament the fact he never formed a deeper connection with her.

I dont think I ever knew the girl, do you know? But I dont regret it in that I got two wonderful children, he revealed. (C) Cover Media