(Cover) - EN Star Style - Jared Leto is thrilled to be the face of Hugo Boss new mens scent as he agrees with the brands ethos.

The 39-year-old American actor-and-musician was revealed as the face of the German fashion houses upcoming new male fragrance via the brands Facebook profile.

Very few details on the scent or the campaign have yet been unveiled, although it is known the fragrance will be launched this July. Jared is excited about his modelling venture, and hopes to encourage men to embrace their imagination.

"Hugo inspires men to succeed through creativity, which is something I've aimed for my entire career," he said.

Jared is famed for his chiselled good looks and toned physique, making him the ideal modelling candidate. He takes a keen interest in fashion, and was spotted attending high-profile catwalk shows including Christian Dior last year, fuelling rumours he would be landing a lucrative modelling contract. (C) Cover Media