August 20, 2010 (Sampurn Wire): Ethiad Airways has chosen Katrina Kaif as its brand ambassador. Being brand ambassador of the United Arab Emirates' national airline is an honor to the Bollywood beauty. It has not been announced yet. Andrew Ward, vice-president (marketing) of Ethiad Airways and Neerja Bhatia, manager of the airline in India will make it public on Tuesday in presence of Katrina.

As per the officials of Ethiad Airways, all the airline go to develop the service to patrons and make it unmatched in order to position itself as a leader in the market that is growing competitive by leaps and bound. In an attempt to boost their present market position, they have deliberately made Katrina their choice as the brand ambassador.

The official informed that they have embarked on a venture with an aim to go global. To extend the reach of their service is their objective in the present ear of globalization. The association with the Bollywood star Katrina Kaif will surely boost the brand image of Ethiad Airways. It will convince the air flyers about the airlines' premier service in the air as well as on the ground.

A rage with youngsters, Katrina is a popular face in the industry, today. She has acted in a fair number of Bollywood films.

--Sampurn Wire