Philips took another significant step reiterating their legacy in sound and launched the ‘Feel the Music’ (FTM) campaign in India, which is as part of its global Obsessed With Sound (OWS) campaign. At this platform, Philips also announced Shankar-Ehsaan-Loy, as brand ambassadors for the Philips Lifestyle Entertainment category in India.

Unveiling the campaign, Anjan Bose, Business Head and VP, Consumer Lifestyle, Philips India, said, "Philips has been obsessed with sound for over 80 years, putting our passion for authentic sound quality into the heart of every Philips audio product. Our aim is to offer solutions that deliver the most authentic sound just the way the creators intended it to be."

"Shankar-Ehsaan-Loy are a perfect fit as brand ambassadors, as they reflect Philips Lifestyle Entertainment’s values of authenticity, credibility and passion for sound. The association with the trio will strengthen Philips’ connect with pure sound and help us connect with our target audience better, through their music," he added.

The category’s new brand ambassadors, Shankar-Ehsaan-Loy commented, "It’s an honor to be associated with a brand like Philips that has always been close to our hearts. We have been associated with Philips as a consumer for years and now, being professionally connected to the brand, makes us all the more excited. As musicians, we are always looking at ways to deliver our music in its purest form so that the listeners can feel the emotions behind each note. We all use and prefer Philips products for our music as the experience is quite real."