NEWS

Trisha to endorse a big brand

9th July 2012

Trisha Krishnan is not just a leading actress, but she is a gracious model too. In fact, she started her career as a model before stepping into cinema.

On Sunday, the leading drug firm Ranbaxy Laboratories made an announcement stating that they have roped in Trisha and Sonali Bendre as their brand ambassadors for their product, Volini.

"Ranbaxy Volini will now be endorsed by the elegant Sonali Bendre and the Queen of south Indian Cinema, Trisha Krishnan, in its new campaign." the company said in a statement.

The campaign featuring both th actresses will kick off shortly via print, T.V. and media.

"Volini is the fastest growing brand in the topical pain reliever category and among its target group, Sonali and Trisha have a huge fan following." Ranbaxy Global Consumer Healthcare's Vice-President Brijesh Kapil said.

"This regional approach to unleash celebrity power is expected to give the brand a stronger consumer connect and provide strong impetus to make Volini the number one brand in the overall topical pain relievers category." he added further.

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