Alia Bhatt is undoubtedly the next big superstar of Bollywood. With back to back success at the box office, she is giving her contemporaries a run for their money.

Along with films, she has successfully bagged an equal number of brand endorsements too. If reports are to be believed, she is charging a sum close to that of Katrina Kaif.

And if you just thought that made her lose out on any of these meaty deals, then let us tell you that many of Kat's brand endorsements are now offered to the Alia.

Looking at her popularity and connection amongst the youth, the advertisers are choosing Alia over Kat.