It is Bollywood's first movie which has crossed 100 crores in the month of Ramadan. The movie has become a raging movement across the country with the motivational display of Milkha Singh's life by
Farhan Akhtar.
'Bhaag Milkha Bhaag' has caught a momentum like no other movie so far and is being going strong in its 5th week.
Ajit Andhare, COO of Viacom 18 Motion Pictures says, "This milestone is extraordinary. It validates our belief as a studio that cinema is a force of good. And at its best, it can engage an entire Nation in an inspiring and uplifting conversation."
The movie has gone tax free in a lot of cities across India. "That Brands, State governments, Celebrities, and most importantly - people at large, found resonance with this larger conversation in somewhat cynical times gives us hope about our future as a Nation & Society." said Ajit Andhare.
Even after a success of going tax free the movie has become the first Indian biopic to enter the 100 crore club, Andhare continues, "So this 100 Cr for BMB is special and the entire team at Viacom 18 and ROMP feels proud and fulfilled today".
With the very best talents and endorsement of Milkha Singh, 'Bhaag Milkha Bhaag' has earned 103.2 crores (net India Box-office) till the fourth weekend. It has also got a great response overseas with a total of 20 crores approximately.