Akiv Ali's directorial venture 'De De Pyaar De' starring Ajay Devgn, Tabu and Rakul Preet Singh is enjoying a dream run at the box office. 

Opening on 10.41 crore note, it went to show a rise of 3 crore on Saturday by earning 13.39 crore. On Sunday it minted 14.74 crore with total summing upto 38.54 crore. 

A story dealing with a 50-year-old Ajay Devgn falling for 26-year-old girl played by Rakul Preet Singh, while Tabu plays his ex-wife, bringing the much required twist to this plot, was loved by the audience ever since the trailer was released. 

Though the film got an average rating from the critics, it is picking up among the masses with word-of-mouth publicity. 

Trade analyst Taran Adarsh sharing the box office figures for 'De De Pyaar De', tweeted, "#DeDePyaarDe witnesses day-wise growth... Biz was affected on Day 3 due to polling in some parts... Mumbai and Delhi-NCR plexes lead... Weekdays crucial... Fri 10.41 cr [incl Thu previews], Sat 13.39 cr, Sun 14.74 cr. Total: ₹ 38.54 cr. India biz. #DDPD"