Deepika Padukone's marketing expertise has got her upcoming film 'Race 2' trending on the digital platforms. Earlier this week, Deepika launched the trailer of the film on her microblogging site, which crossed 2 million views in less than 4 days.

Considering the buzz the film has created just after the trailer launch, 'Race 2' is definitely one of the most anticipated films of 2013.

It all started with Deepika putting up the 'Race 2' logo on her microblogging site, followed by uploading the first looks of all the vital characters of the film including Saif Ali Khan, John Abraham, Anil Kapoor, Jacqueline Fernandez, Ameesha Patel and Deepika herself.

She was the first one to unveil the poster and share the trailer link from the action sequel of 'Race' on her microblogging page. With over 2.5 million twitter followers adding to Deepika's strong digital presence, her marketing geniuses have got 'Race 2' to cross the '2 million mark' digitally.

All the assets of 'Race 2' were launched by Deepika on twitter, and have gone aggressively viral in the digital front. 'Race 2' will see Deepika in a completely different avatar, as she will be performing all her stunts without a body double. The digital poster that unveiled her look in 'Race 2' has received rave reviews across all mediums.

Deepika has changed the norm of action films being male dominant in Bollywood by being such a vital part of launching the assets of 'Race 2' digitally. And with assets being so well received, is it time to expect the other actors to follow suit?